SSL Certificates Technology
The SSL (Secure Sockets Layer) is a security protocol for establishing encrypted links between a browser and a web. However, SSL Certificates Technology confirms and helps the marketers, that the site is sure and trustworthy. So, for all the websites it is important to have the seal that ensures authentic and trustworthy website. However, the SSL providers ensure that all the data that the marketer uses remain encrypted.
B2B Technology Lists highly recommends SSL Certificates for every website. Because SSL Secure Site Seal is a stamp displayed on a website. That indicates authentic website. Thus, the marketer would get to know that the website they are using for purchases, transactions, etc., ensures secure transactions and data security.
Is it mandatory to have SSL secure site seal?
For your marketing purpose, it becomes very crucial. As this will build a trust between you and your clients. Apart from that, for marketing business, people highly bother about the authenticity. Thus, achieving a better ROI and conversion with minimum bounce rate and maximum bounce rate.
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